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[Edward Potter]

>>>
*5 Years Is Death

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Still alive and kicking!
*
2009/3/9 Peter Sawczynec <ps at blu-studio.com>

>  I have never read any exact rule on how often to update
>
> a website look. But, here is my opinion from my experience.
>
>
>
> First, it is important to keep in mind, that most all web sites
>
> get technologically stale every single year.
>
>
>
> *Updates < 1 Year*
>
> Very commercial websites and youth oriented sites (MTV,
>
> TV shows, shampoo, fast food, bands, high-profile politicians)
>
> update at least every year. Many aggressive commercial sites
>
> change 2 or 3X a year.
>
>
>
> *1.5 - 2 Years Is Sensible, Proactive Time to Update *
>
> If you want to keep the website looking like it is ahead
>
> of the curve or at least right on the curve; the website
>
> could use to be updated by 1.5 years. Up to 2 years
>
> update time is still Okay.
>
>
>
> *3 Years Is Far End of Time to Update*
>
> Most standard web sites (govt., high end retail,
>
> associations, accountants, lawyers, real estate, furniture,
>
> car dealer, local radio station, local politician) start to get
>
> totally visually stale at about 3 years. And, of course,
>
> I feel even a 2-year old web site design
>
> is showing its age.
>
>
>
> *5 Years Is Death*
>
> It is common though for these types of above noted
>
> business entities to try to take a website design out
>
> to 5 years. At 5 years the old design is absolutely expired
>
> and is hurting the company image, not enhancing.
>
>
>
> Even a  great clean corporate-look web site rigidly
>
> conformed to a classic design grid and using virtually no
>
> graphic dingbats of any kind would still need a refresh
>
> at about 5 years max, I think.
>
>
>
> The site width and height proportions get stale.
>
> Color scheme gets stale, font choices get stale.
>
> Even the widths of the columnar layout
>
> can get stale.
>
>
>
> Warmest regards,
>
>
>
> Peter Sawczynec
>
> Technology Dir.
>
> blūstudio
>
> 941.893.0396
>
> ps at blu-studio.com <ps at sun-code.com>
>
> www.blu-studio.com
>
>
>
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