NYCPHP Meetup

[Peter Sawczynec]

Gaining and maintaining good search engine results is important.

But, personally (and I'm stressing the all out subjectivity) I would not
press a client to compromise or shelve one iota of cutting edge,
involving, striking, memorable, convenient, effective, versatile,
cost-effective, meaningful, productive, or any other 'dead right on,
exactly what the site needs' design or layout or tools or architecture
even if search engines still have issues with it. 

That is my pure personal subjective attitude. 

So I'd say: use iframes to integrate content, if that is the answer that
solves your web presentation issue. Then use the entire tool box of
other ways to fortify your seo issues. But, of course, the customer gets
the final say.

Several, top-level solid pages on the site that have well-thought-out
page title, complete meta tags, alt tags and other proper company
information and identification are the core essentials that need to be
injected into the site. Then you need some meaningful content that is
worth checking out.

Because I deal freelance essentially with smaller businesses (though
they usually have gross sales in the multi-millions), when I first come
across their existing low search engine visibility pages, (I am sorry to
disclose) but I have found they frequently don't even have proper meta
tags. After we pump in the meta, structure the site properly, present it
more clearly with a sound menu and architecture, their search engine
results are nicely improved and we even have some Flash eye candy and
use JavaScripted menus, and make titles out of gifs. 

I would never stop a client from listening to and employing specialized
seo consultation strategies and if they were to direct me to meet
certain criteria, I'd do it. 

When I go to work, I first reference powerhouse sites like cnn, mtv,
bbc, yahoo, google, cartier, kb homes, dodge, vogue, dow jones, forbes,
fortune... and see what they are up too. They are not running from any
technology, they all pull every dirty development technique in the book
that makes the site work for the user to the point where they put heir
own web cause second and the user's cause first. And they seem to keep
winning. 

As usual I would first stress business/web innovation and leadership
first -- see how your immediate clients and their clients express
appreciation -- your business will get recognized for all of it.

Just my dos centavos.

Warmest regards, 
 
Peter Sawczynec 
Technology Director 
PSWebcode 
_Design & Interface 
_Ecommerce 
_Database Management 
646.316.3678 
ps at pswebcode.com 
www.pswebcode.com 




 


 

-----Original Message-----
From: talk-bounces at lists.nyphp.org [mailto:talk-bounces at lists.nyphp.org]
On Behalf Of inforequest
Sent: Wednesday, February 28, 2007 7:04 PM
To: talk at lists.nyphp.org
Subject: Re: [nycphp-talk] Thoughts on using JavaScript withno
progressivefall-back


Peter Sawczynec ps-at-sun-code.com |nyphp dev/internal group use| wrote:

>It is interesting to note here that iframes have a history. If I recall
>correctly: 
>
>Originally, iframes were an IE only gambit and served to sidestep the
>more routinely employed numbingly complex of framesets, divs, layers
and
>ilayers. 
>
>Then iframes were a security issue.
>
>Today iframes are a very handy vehicle allowing fast integration of
>disparate content items/sources. 
>
>Like Jeff Goldblum as Dr. Ian Malcolm says -- I think maybe in Jurassic
>Park X, and correct me if I am wrong, but he says: "Nature will find a
>way. Nature always finds a way."
>
>Peter
>  
>
And as I am sure many people have said, big business will always try and

limit innovation. IFrames (and asynchronous modification of page 
content) is a problem for search engines. To the extent that you need 
search engine referred traffic relevant to your page content, you need 
to avoid iframes and ajax (for now).

Chris' example is a submisison form, which has little to do with SE 
traffic. In general iframes are problematic for search engine spiders 
and ajax used for content (as opposed to UI stuff) is also problematic 
for spiders and indexing.

-=john andrews
-- 
-------------------------------------------------------------
Your web server traffic log file is the most important source of web
business information available. Do you know where your logs are right
now? Do you know who else has access to your log files? When they were
last archived? Where those archives are? --John Andrews Competitive
Webmaster and SEO Blogging at http://www.johnon.com

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