NYCPHP Meetup

[inforequest]

Peter Sawczynec ps-at-sun-code.com |nyphp dev/internal group use| wrote:

>Gaining and maintaining good search engine results is important.
>  
>

I'd refer that judgement to the specific web site / page. The importance 
varies by project.

>But, personally (and I'm stressing the all out subjectivity) I would not
>press a client to compromise or shelve one iota of cutting edge,
>involving, striking, memorable, convenient, effective, versatile,
>cost-effective, meaningful, productive, or any other 'dead right on,
>exactly what the site needs' design or layout or tools or architecture
>even if search engines still have issues with it. 
>
>That is my pure personal subjective attitude. 
>  
>
Again, impact of your described approach really depends on project. If 
the project needs search referrals, and you take a design approach that 
prevents search engines from referring traffic (for whatever reason), 
you lose. Plain and simple.

>So I'd say: use iframes to integrate content, if that is the answer that
>solves your web presentation issue. Then use the entire tool box of
>other ways to fortify your seo issues. But, of course, the customer gets
>the final say.
>  
>
Sometimes there are no tools to fix a design-imposed barrier except the 
delete tool ;-)

>I would never stop a client from listening to and employing specialized
>seo consultation strategies and if they were to direct me to meet
>certain criteria, I'd do it. 
>  
>
Of course.

>When I go to work, I first reference powerhouse sites like cnn, mtv,
>bbc, yahoo, google, cartier, kb homes, dodge, vogue, dow jones, forbes,
>fortune... and see what they are up too. They are not running from any
>technology, they all pull every dirty development technique in the book
>that makes the site work for the user to the point where they put heir
>own web cause second and the user's cause first. And they seem to keep
>winning.
>
I can almost guarantee that all of those have serious SEO people working 
for them, but perhaps not on the specific sites. They sometimes have a 
strategy of buying traffic through other means (PPC) as well.

Funny you mention Vogue see 
http://www.google.com/search?hl=en&q=site%3Avogue.com&btnG=Google+Search

They don't use vogue.com for search traffic at all.

> 
>
>As usual I would first stress business/web innovation and leadership
>first -- see how your immediate clients and their clients express
>appreciation -- your business will get recognized for all of it.
>
>Just my dos centavos.
>  
>
That's a great value for 2 cents, eh?


>-=john andrews
>  
>


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